National advertising awards recognize E-Comm
National advertising awards recognize E-Comm for creating powerful messages
Two prestigious Canadian advertising awards programs have recognized E-Comm’s 2017 public education campaign.
The campaign included two 30-second radio spots depicting the differences between a true emergency call and a non-emergency situation that should not have been reported through 9-1-1.
Working with the advertising agency Cossette, E-Comm created the campaign to drive home our message: don’t let non-emergencies compete with real ones.
The Crystal Awards, recognizing excellence in Canadian radio creative, awarded the radio campaign the 2018 Gold Crystal for Agency Campaign. Both of E-Comm’s radio spots also won in the Public Service Announcement category—“Overpower” and “Buried” won Gold and Silver Crystal awards, respectively.
“The campaign we produced together is one of the things I’m most proud of in my 10-plus years as an advertising creative.”
Cossette Associate Creative Director
The 96th Annual Marketing Awards, which acknowledge excellence in advertising, also honoured E-Comm’s campaign with a Silver in the Public Service Radio Campaign category. The “Overpower” spot earned a Silver in the Public Service Radio Single category.
“It’s not too often you get to work on something that promotes a meaningful, worthwhile message, while also getting the opportunity to share it in a creatively impactful way,” said Pierre Chan, Associate Creative Director at Cossette. “Working on E-Comm’s non-emergency campaign has definitely been one of those rare opportunities for me. The campaign we produced together is one of the things I’m most proud of in my 10-plus years as an advertising creative.”
E-Comm Executive Director of Corporate Communications Jody Robertson appreciates the honour of being noticed for how E-Comm communicates these critical public safety messages. “Trying to explain the difference between an emergency and non-emergency call in 30-seconds in a compelling way was a challenge,” explained Robertson. “I am very proud of the collaboration and the support of our outreach efforts by our partners in public safety to help communicate this potentially life-saving message.”
This campaign and all of E-Comm’s public education materials are available online.